Clever milk not so bright: "Lord Winston, the broadcaster and fertility doctor, has been accused by leading nutritionists of making unsubstantiated health claims about a new brand of milk as part of a 2 million pound advertising campaign. Winston, who has presented several medical and scientific series for the BBC, appears in advertisements for St Ivel Advance Omega-3 milk. In the presentation, Winston holds up a bottle of the product, which uses the slogan "clever milk". The adverts claim the milk may make children more intelligent because its additive, omega-3 fatty acid, which is normally found in fish, enhances concentration and learning. However, two British organisations responsible for evaluating claims about the health benefits of food insist there is no firm evidence that adding omega-3 to milk improves a child's intelligence."