Monday, June 12, 2006
THESE CLOWNS THINK THAT PEOPLE LIKE A BIG MEAL ONLY BECAUSE IT IS GOOD VALUE
The "super-size" deals at fast-food restaurants aren't such a bargain once the costs of weight gain are considered, according to a new study. Researchers at the University of Wisconsin-Madison found that while the average "upsized" fast-food meal costs a mere 67 cents more than a regular meal, those bonus calories could translate into substantial daily costs due to weight gain.
When people put on weight, the study authors say, their grocery bills, healthcare costs and even gasoline expenses climb as well. "These calculated costs exceed the value of upsized meals and may provide motivation to some consumers not to upsize their meals," Rachel N. Close and Dr. Dale A. Schoeller write in the Journal of the American College of Nutrition. Based on their estimates, each fast-food "value" meal would cost an adult 5 cents more in fuel expenses -- as heavier passengers reduce a car's fuel efficiency - and about 35 cents in overall food costs, since heavier people need more calories. Add to that the healthcare cost per super-size meal -- which ranges from 82 cents to $6.64 -- and these fast-food deals are no deal at all, Close and Schoeller assert.
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