Sunday, March 13, 2011

Would you like some popcorn with that fat?

The current version of the official food religion claims another victim

US cinemas are up in arms over a plan that would require them to reveal the fat in their popcorn is equal to nearly three Big Macs. Under the proposed rule, movie theatre chains will be required to display that their popcorn contains as many as 1460 calories.

According to Margo Wootan, the director of nutrition policy at the Center for Science in the Public Interest in Washington, it’s enough to make you pop! "It's easy enough to blow your whole diet for a week from one snack at the movie theater," she said. "Just because you happen to be watching a movie while you’re eating doesn’t mean you aren’t eating out."

The new rule being proposed this month will require chain restaurants with at least 20 US locations to post the calorie content of menu items, and can include snack bars and grocery stores.

With the big theatre chains generating as much as one-third of their annual revenue from snack bars, it’s no surprise they are fighting the move.

Cinemas and grocery stores have united to convince the Food and Drug Administration not to go ahead with the new health law.

National Association of Theatre Owners spokesman Patrick Corcoran said his trade group is recommending the FDA exempt companies that get less than 35 percent of gross revenue from food sales. "Congress didn’t mention theaters in the law and the idea of regulating them never came up at legislative hearings," Corcoran said. "In the basic history of the bill there is no real intent to include movie theaters that we could discern."


Cap'n Crunch sails into obscurity

The Soggies have finally won: Cap'n Crunch is quietly sailing into retirement.

Long derided by health experts for its high sugar content – a single serving contains 12 grams – the cereal is no longer being actively marketed by Quaker, DailyFinance reports. It appears parent company PepsiCo is forcing the good Cap'n to walk the plank.

Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids. Sales of the cereal were down 6.8 percent in 2010.
Last year, PepsiCo vowed to reduce added sugar per serving by 25 percent and saturated fat by 15 percent in its products over the next 10 years.

"PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing," Jennifer Harris, of the Rudd Center for Food Policy & Obesity at Yale University, told DailyFinance. "Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals from General Mills, Kellogg's and Post Foods."

The critics have a point: Children cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium when compared with adult cereals, according to the Rudd Center research. The average preschooler has viewed more than 500 television ads for such cereals.


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