Apple a day not so healthy, say new food advertising rules: "The natural goodness of fruit could prove its downfall under draft rules that govern how food can be advertised. The proposals by trans-Tasman food regulator Food Standards Australia New Zealand have upset nutritionists and growers, who say they will prevent certain fruits from being legally classified as healthy. Under the draft rules, the amount of sugar will be taken into account, meaning apples, pears and most stonefruit will be disqualified from health claims because their natural sugar levels exceed 16g per serving. The draft standard aims to help people choose better food, but nutritionists say it could harm healthy-eating campaigns such as 5+ a Day, which encourages people to have five or more servings of fruit and vegetables daily".