Friday, May 05, 2006


Bill Clinton has managed to persuade the giants of the U.S. beverage industry to agree to take an active part in the fight against childhood obesity. Coca-Cola, PepsiCo, Cadbury Schweppes and the American Beverage Association, the country's top drinks distributors, have opted into the program and have promised to reduce the amount of calories and sizes of some of their most popular products sold in schools.

This effectively means that for 35 million U.S. public school children in future the number of calories in school beverages will be capped at 100 except for certain milks and juices; a can of regular Coca-Cola has 140 calories.

Under the agreement, sugary and calorific drinks will no longer be available in vending machines and cafeterias, or at after-school activities held on school grounds. The restrictions will also apply to drinks schools buy from the distributors for sales at sporting events and fundraisers.

Clinton a self-confessed "fat kid" clinched the deal which was revealed at his New York-based foundation.


Since the permitted milk and fruit juices are highly calorific, nothing will be achieved

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